TAG Heuer is a luxury watchmaker based in La Chaux-De-Fonds, Switzerland. The company was originally formed in 1860 as Heur and in 1985 TAG Group bought a majority share and they became TAG Heuer. Heuer have always had strong links with motorsport and in 1985 when TAG bought a majority share it was in conjunction with British business man Ron Dennis. TAG Heuer are sponsors of Aston Martin Racing in the WEC and Aston Martin Red Bull Racing F1.
TAG Heuer are known for their high quality, luxury time pieces, including watches, clocks and other timing devices. It was back in the 1930's when Heuer introduced the dashboard timer for cars and aeroplanes. TAG Heuer have always had strong links with motorsport and we now see a limited edition celebration of the Heuer motorsport timers in the recreation of the TAG Heuer Dashboard HL880 - Heuer Rally-Master New Edition and the TAG Heuer Master-Time HL881 New Edition Desk Clock. For the modern day TAG Heuer also produce the industry leading TAG Heuer HL400-C Pocket-Pro Stopwatch collection.