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Privacy policy

Last updated: 7/1/2026

Pit-Lane Motorsport Memorabilia operates this website using Shopify. This Privacy Policy describes how we collect, use, and share your personal information when you visit or make a purchase from www.pit-lane.co.uk

 

1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including:

  • Information about your web browser, IP address, time zone, and some cookies installed on your device
  • Information about how you interact with the Site, such as pages viewed and referring websites

We refer to this as Device Information.

When you make (or attempt to make) a purchase through the Site, we collect certain information from you, including:

  • Name
  • Billing and shipping address
  • Payment information (processed securely by Shopify and payment providers; we do not store full card details)
  • Email address
  • Phone number

We refer to this as Order Information.

 

2. How We Collect Personal Information

We collect Device Information using technologies such as:

  • Cookies – data files placed on your device
  • Log files – track actions occurring on the Site
  • Web beacons, tags, or pixels – used to analyze browsing behavior

Order Information is collected when you voluntarily provide it during checkout or when contacting us.

 

3. How We Use Your Personal Information

We use the information we collect to:

  • Fulfil orders (including processing payments, arranging shipping, and providing invoices/order confirmations)
  • Communicate with you about your order or enquiries
  • Screen orders for potential risk or fraud
  • Improve and optimize our website and customer experience
  • Send marketing communications, where you have opted in

 

4. Sharing Your Personal Information

We share your Personal Information with trusted third parties to help us operate our store, including:

  • Shopify, which powers our online store
  • Payment processors and shipping providers
  • Analytics providers (such as Google Analytics) to understand how customers use the Site

We may also share Personal Information to comply with legal obligations or to protect our rights.

You can read Shopify’s Privacy Policy here:
https://www.shopify.com/legal/privacy

 

5. Cookies

Our Site uses cookies to enhance your browsing experience and to help us understand how the Site is used. You can control or disable cookies through your browser settings, though some features of the Site may not function properly.

 

6. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction or deletion of your personal information
  • Object to or restrict certain processing of your data

If you would like to exercise these rights, please contact us using the details below.

 

7. Data Retention

We retain Order Information for our records unless and until you ask us to delete it, except where we are required to retain it for legal or accounting purposes.

 

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal reasons. Any updates will be posted on this page with a revised “Last updated” date.

 

9. Contact Us

For more information about our privacy practices, questions, or complaints, please contact us at: contact@pit-Lane.co.uk

Email: contact@pit-lane.co.uk
Business Name: Pit-Lane Motorsport Memorabilia
Country: United Kingdom